Hipsters, according to the Urban Dictionary “Hipsters are a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.” Sounds great a cutting edge sub-culture ready to push boundaries and bring about social change through innovation and new ways of looking at the world. These are the people that made check shirts cool, brought back the beard, quadrupled sales of Kale in the last 3 years and made Shoreditch unaffordable to most of the people that used to live there.
I have no issue with Hipsters, I’ve been called one myself once or twice (Apparently having a job in digital marketing automatically qualifies me for the club -which is nice to know) but when they mess with my dinner there will be issues. From pint mugs to floor tiles, skips to tennis rackets literally anything can now be adopted by the hipster chef to take the place of a good old fashioned plate. As someone who spent many years working in hospitality and finding the best and brightest new ideas for hotels and restaurants I feel i know a thing or two about marketing food and I am quietly confident none of the following trends will catch on.
Hipsters 6 of the worst offenders
If like me you agree that this awful travesty of justice should finally be put to an end, please share this plea and join the #wewantplates campaign on Twitteror go on their website for more examples of madness.