Link Building is when you increase the number of inbound links to your website to increase your sites search engine rank. It is the act of getting other websites with similar keywords to you to link back to your site. This makes search engines see this as an ‘act of confidence’. This is the websites

Keyword marketing is increasing your chances of putting your site in front of those people who are searching using your particular Keyword. This is when companies pay for the use of a keyword. This means when that keyword is searched your site will rank higher on the search engine. There can be more than one

Keyword Density is the percent of your site that key words take up. Every site has a range of words on their site. This can vary from 50 words to thousands. A Keyword Density is the percent of those words that are Keywords. It is important for sites to not overload their site with too

A Keyword is a word used to perform a search on a search engine. Technically any word could be a Keyword. The easiest way to explain it is, a word that people put into the search bar to try and find the bit of information they need. If I wanted to know about dogs, I

Guest Blogging is when you write a blog on someone else’s site as a temporary author. This is a technique used to try and improve the authors reputation and increase their following. The idea behind it is when you start a blog it can be hard to get people to read it unless they specifically

A Domain Name is the way of identifying the location of a certain site on the internet. I find the best way to understand is with an example. So, let’s take Wiser Websites. wiserwebsites.com This is known as our link address. However, it is made up of the different types of domains. Wiser websites is

A Description Tag is a small bit of information put into a HTML tag. It is a small description of the website and what it includes for the search engine to read. This is a way for companies to explain their website to try and increase their chances of getting a higher rank on the

A Dedicated IP is when one person/company has their own private IP address that links them straight to their server. Having a Dedicated IP means you do not get the same build-up of a shared Ip. A shared Ip is when lots of people have the same IP address to a server. this can lead

Dedicated Hosting is when the host of the client’s site provides all the equipment needed to host the site. They take responsibility for all the equipment and dedicate a whole server to the client’s websites. Due to the fact the client has a whole server to their site it means they have control over that