Google Analytics 4 is replacing Universal Analytics on the 1st of July 2023.
On the 1st of July 2023 Universal Analytics will stop processing the newest hits. You will still be able to see past data. However no new data will be recorded. Therefore, you will not have an updated in-depth analysis of your page.
We would highly recommend you complete this upgrade.
If you would like to know more about this upgrade, please read our blog about Google Analytics 4.
If you still have more questions, please visit Google Help Centre resources.
