Logo Design

These questions will help us ascertain the look & feel you’d like your logo and brand to have. This includes colour schemes, tone-of-voice, your existing branding (where applicable) and competitors to reference.

 

1) NAME OF THE BUSINESS

What is the business name?

Have you confirmed your Brand Name and will it be the same as your website address? It is always worth checking if others are not already using your intended brand name in a similar industry, particularly if you are planning to market your business online, using S.E.O.

If you would like us to check if any Brand Names have strong online presence please list them here.

 

2) CURRENT BRAND AND POSITION

Do you have existing Brand guidelines? Do you have a current logo suitable for internet use? (PNG / Jpeg / GIFF / VECTOR etc.)

When we say suitable for internet use we really mean ‘in a digital format’ if your logo has photos in it, is hand drawn or very complex it may not look right on computer and mobile screens especially if it is being resized regularly.

  • If So…. Does your current branding use any particular colours, fonts, etc.?
  • If So… Why are you planning to update the design?

We want to understand if there have been any changes in direction within the company that has driven the decision to develop a new brand. Are you seeking a new audience, under new management or feel the design is ‘out-dated’ for example?

Do you have a strap line or slogan that goes along with your logo?

Is there anything else that must be included, like existing brand elements, words or icons?

 

3) COMPANY POSITION

Please provide us with a brief overview of your company

We want to know all about you! So that we can understand your business a bit better, please give us a little bit of information about your business and what you do.

Why was your company started in the first place and what was the motivation?

Who are your main competitors?

What sets your company apart from the competition?

 

 4) TARGET AUDIENCE

It may be an obvious question, but who would you say is your target audience? E.g. who do you want to target with your brand?

(If it helps please describe your ‘ideal customer’. Please feel free to specify by Gender / Age / Interests)

  • Who is the primary target audience?
  • What is the target audience’s age group?
  • Are they mainly male or female?
  • Where do most of your audience live?
  • What is the average household income of your target audience?

 

 5) COLOURS

Would you like to use any particular colours in the Logo design?)

Are there any particular colours you would like to work with? If you have examples of these colours in marketing literature / current digital products we can scan and match these colour codes, alternatively please provide a HEX or RGB code with example colours.

Would you like to use any particular colours in the Text of the Logo design?)

 

6) LIKES & DISLIKES  

Looking at other people’s branding, are there any logos you like and if so why?

 These logos may not necessarily relate to your industry they are a guide to the styles and designs that you like.

Looking at other people’s branding (particularly within your industry), are there any logos you particularly dislike and if so why?

 

7) VOICE  

Please suggest the ‘tone of voice’ you feel your Brand should communicate with and represent using a score of 1 -10.

TRADITIONAL
MODERN
FRIENDLY
CORPORATE
COST-EFFECTIVE
HIGH-END
FUNCTIONAL
LUXURY

 

8) LIKES & DISLIKES  

Looking at other people’s branding, are there any logos you like and if so why?

 These logos may not necessarily relate to your industry they are a guide to the styles and designs that you like.

Looking at other people’s branding (particularly within your industry), are there any logos you particularly dislike and if so why?