There are so many different Social Media Sites. Each one is unique and yet you will find that a lot of them have similarities. When one site application finds something that works it is not long before the others join. However, although there are many similarities every site has a unique purpose and each one is known for a specific role.
Below you will find some key information about the progress of each site in 2022.
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What is Facebook?
Facebook is a social media site that allows people to create a free profile online. This site allows people to: post videos, talk to friends, share pictures, share music, share articles and share thoughts and opinions of their own to different people around the world. The largest group of Facebook users in the UK are aged between 25 to 34 years old.
How many active users?
There are roughly 2.91 billion monthly users on Facebook a month. It is the most used social media platform around the world.
Any new features?
One new feature is reels. They had been launched in the US last year. However, they have now been introduced in over 150 countries. Reels are short videos that include music, audio, text and more. It has been released to try and help reach a new audience that is more interested in videos then reading posts.
There have also been some new tools released for group admins. They now have the ability to suspend group members. This stops them posting and commenting on posts in the group. This can be a great feature if you have someone unkind or releasing false information on the page.
Finally, they are designing a way for business to decided how and where their ad shows up on the feed. This means they can see if it fits in between the content around it. It will allow business to put their ads in a prime position where they feel the best audience will engage.
What percent of posts on Facebook ads?
“21.2% of posts in users feed on Facebook are comprised of advertisements.” Digital information world
Why is it so popular?
“Because of its wide appeal, Facebook has attracted a significant user base, which translates to ad revenue, since companies desire to spend their ad budgets on platforms that receive the most viewership, and with 2.91 billion active users monthly, it’s hard to top Facebook.”
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What is Instagram?
Instagram is a social media site that allows people to create a free profile online. This site allows people to share videos and photos, view, comment and like other people’s posts. The most active age group on Instagram is 18-34.
How many active users?
There is roughly 1 billion active users monthly.
34 Million users in the UK.
Any new features?
There is a new way to make money on Instagram. You can do this by subscribing to someone. This is where you charge an amount per month, and it allows you to do private stories and lives with them. It is a great indication that those people are very engaged and interest in you and what you have to say.
In the US you are now allowed to tag products on a post. For example, if you were talking about your products you can link them for people to find easily. It is hoping to expand further then the US soon. This will make it quick and easy for people to buy products.
New features about lives
If you want to try and encourage people to join a live you can schedule one. When you schedule a live it will then appear in your bio. This allows people who come across your account to see when you are going live.
You can now also add a reminder to post/go live so you don’t forget an announcement or post. This can be an extremely useful feature if you have a certain product launching that you want to promote. It is definitely helpful when we all know how busy life can get so a gentle reminder can be all we need to make sure we get it done.
New features about reels
There is a new feature where you can now reply to a comment on reels by video. It uses a similar format to TikTok where the text box appears on screen for you to answer and post. This can be a more personal way to engage with your followers.
Finally, there is also now a way for Facebook to use your reels from Instagram to show to different people on their feeds. This is a great way to get your content on both platforms. It allows you to reach other people who you would not necessarily target yourself. This will increase your views and expand your audience.
What percent of posts on Instagram ads?
“Instagram is in the second position with 20.6%” Digital information world
This makes Instagram just behind Facebook.
Why is it so popular?
“From a business perspective, Instagram communities are a gold mine. Never before had brands been able to connect with their target public at a visionary level until now. And this visual brand-consumer relationship continues to evolve.”
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What is LinkedIn?
LinkedIn is the world’s largest professional network on the internet. It is a platform used to find jobs, strengthen relationships between companies and learn new skills needed in your career. To engage with this site, you create a free online profile that people are able to view and engage with. 61% of LinkedIn users are aged between 30 and 64.
How many active users?
310 million monthly active users.
Any new features?
You are now able to have live videos where you can talk to people in real time. This is the same as o the other social media sites such as Instagram and TikTok. They have decided to bring it to LinkedIn and try and engage that audience.
There are also now polls where you can gain information about people’s views. If you were thinking about a new product, you could do a pool to see if that interest is out there. It is a great way to do your market research with no added cost.
You can now have video meetings one on one through the LinkedIn platform. This can be very useful if you wanted to interview a possible candidate online.
There is now an option to highlight posts. For example, you can highlight any of your personal blogs/articles to improve the chance of them being noticed. Highlighting a post brings it to the top of you feed making it be something more people notice.
You are also now able to see who is viewing your profile. This means you can see which businesses are interested in you or which possible employees are interest in your business.
Finally, you are now able to notify employees when you post. This gives you the option to get them to share your post. This will boost the views of your post and encourage engagement.
What percent of posts on LinkedIn ads?
“LinkedIn is 19.6%” (Digital information world) ads. This makes it the 3rd social media site with the most ads.
Why is it so popular?
“Why? Because it hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days.”
TikTok
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What is TikTok?
TikTok is a social media site that allows people to create a free profile online. This site allows you to share videos on any topic. It varies from 15 seconds to 3-minute videos. They are more recently working on a 10-minute feature. This is a platform to share funny videos or to talk about more important matters that you want to spread awareness about. TikTok’s main audience with 43% are between the ages 18 and 24 years.
How many active users?
Roughly 1 billion users monthly
Any new features?
There is now a quick stories feature. This is similar to Instagram, Facebook or WhatsApp. It is the idea they can share a quick post that disappears after 24 hours. This is great for those little updates that are specific to a certain day.
You can now repost other users’ posts. This means if you see a good video or if a colleagues posted something you can repost it. The post will then show up to your mutual friends as a video you thought was good. This increases the engagement on the post and helps people see it.
There is becoming the option where you can produce a 10 or 15-minute video on the site. It is set to launch this year. This will mean you can talk about a topic for longer. It will also give a chance for your followers to know more about you and your business.
There is set to have a keyword filtering feature on the for you page this year. This enables you to stop seeing certain videos containing certain words and topics. This is so you can avoid the bad side of TikTok with a lot of negativity or triggers.
Finally, they have launched a creative exchange platform. There are a lot of brands that are now on TikTok having creators doing brand deals and so on to try and increase business on their site. This platform is a place where business and creators can come together to discuss the possibility of a brand deal and find the best people suited from them. It is a platform for both businesses that want to have brand deals on TikTok and creators that want to do brand deals. You are able to go through the whole process of contracting a deal and reviewing a post all on the TikTok site.
What percent of posts on TikTok ads?
“TikTok shows the lowest percentage of ads, hardly about 2.4%” Digital information world
Why is it so popular?
“The short videos and shots of dopamine that TikTok gives its viewers can cause them to lose hours of their day to the platform. TikTok has also claimed its popularity by making sure that it is giving the type of content that you want to see, with help from the algorithm that learns how you use the platform.”
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What is Twitter?
Twitter is a social media site that allows people to create a free profile online. This site is a service that allows people to communicate with friends, family and co-workers with quick, easy messages. On Twitter you are able to post tweets that can contain, photos, videos, links or text. Twitters main age group of users are between the ages 18 and 29 years old.
How many active users?
217 million active users which is a decrease.
Any new features?
There is a feature where you can join a group/community and discuss specific topics. This enables you to tweet to these groups rather than posting to on your page for all to see. This helps you keep your content specific to your different audiences.
Finally, there is a possibility of a new feature when you can write a longer post on twitter. This is known as twitter articles. This feature would allow you to fully create and post an article straight onto twitter.
What percent of posts on Twitter ads?
“Twitter shows about 14.2% of ads on the users feed.” Digital information world
Why is it so popular?
“Another key reason that Twitter has increased in popularity is the capacity to share breaking news on the platform. In a time when everything seems so uncertain, having an up-to-date commentary on world events can be invaluable.”
