Web Design is the process of making the website look the way it looks and the structure of it.
When you are designing a website, it is important to think about those visiting your site. It is crucial to make sure your site is easily accessed and easy to move around. The more complicated your site is the less likely people will stay on your site.
When it comes to Web Design it is important to think about:
- How visitors find the site (search engine optimisation)
- How long visitors use the site
- How likely visitors are to return to the site
- How often visitors buy or register (Conversion rate of the site)
When you think about all these factors and make the site the best it can be in the way of looks, layout, and effectiveness it can increase the number of visitors to the site. When someone clicks on your site you only have a few seconds to grab their attention before they move elsewhere.
The better the site looks and the easier it is to navigate and understand the higher chance people will remain on your site.