A Customer Acquisition Cost is a tally of all the expense taken to get a new customer. This is a way for companies to see and measure their return on investment. Every cost in a business is an investment in the business which you hope a customer will make up for. This is the name

A Cost Per Mille (CPM) is an equation that works out the total ad spend per 1,000 impressions on one site. An impression occurs when the ad is displayed and seen by the target audience. So, a CPM is when a company has to pay for their ad every time 1,000 people that are within

A Cost Per Lead (CPL) is when there is only a cost when there is a lead. A Lead is when someone is interested in doing your desired action. This can normally be showed by them completing another action on your site. For example, Leads can include a phone call or an email. A lead

A Cost Per Action (CPA) is when there is only a cost when someone performs the desired action. This is quite similar to CPC. An example of CPA is when you have an advert encouraging people to buy your products. A customer buying your product would be an action therefore unless that happens, and you

A Cost Per Click (CPC) is when you only have to pay when someone clicks through to the desired destination. It is the measure of the overall cost of each time the ad is clicked. An example of this is with an ad. Some ads use CPC where only if someone clicks on the ad

A Cookie is bits of data stored from the site onto the user’s computer. These bits of data are the presences the user has chosen. It is stored on the user’s device so that is the user was to go back onto the site the presences they chose last time would be remembered and applied.

A Conversion Rate is the percentage of people who perform a desired action. An example of this would be if I had a newsletter on my site that I wanted people to sign up for. I could look at the conversion rate and see what percentage of people who come on my site sign up

A Clickthrough Rate (CTR) is the amount of people who clicked on the add and arrived at the destination site in a percentage. If you do not know what a Clickthrough is, please have a read of that post first. Now a Clickthrough rate only can give an answer regarding those that physically clicked on

A Clickthrough is usually used in an advert. It is the process of clicking on an advert which then takes you straight through to the destination that was advertised. For example, if you saw an advert for one of are articles saying, “Click here to find out all about XXX”. A clickthrough would mean when