A Marketing Funnel is a term used to describe the journey you take with your customer. The main journey customers take is: Awareness – Seeing adverts/posts about a certain activity or product. Interest – This could be researching the product or activity. It could be engaging with the site/company by following them on social media,

Pay Per Sale (PPS) is when you only have to pay for an advert when someone makes a sale because of that ad. That means that you could get someone to display your ad and have 1,000 people see it. 100 people clicked on the link. 10 people signed up to your monthly new paper.

Pay Per Lead (PPL) is when you only have to pay when a customer shows they are a lead. A lead is classed as someone showing interest and engaging with the company. For example, if you had 2000 people see your ad, 100 clicked on it, and 10 people filled in their email for the

Pay Per Click (PPC) is when a company gets paid every time someone clicks on the link. Pay Per Click is very common on today’s adverts and those that display the advert receive a payment every time someone clicks on an ad. For example, if 1,000 people saw your ad but only 10 people actually

Whois is a widely used internet record that lists all the people who own a domain and how to contact them. It is like a huge phone book for the web where you can access the owner of every site. It includes the name and address of the registrant, creation date of the site, the

Web Hosting is the server used to connect you to the internet. There are 2 main types of Web Hosting. Shared Hosting and Dedicated Hosting. Shared hosting is when one server contains a lot of different websites. This is a slightly cheaper option when it comes to hosting. However, it will increase your chances of

Web Design is the process of making the website look the way it looks and the structure of it. When you are designing a website, it is important to think about those visiting your site. It is crucial to make sure your site is easily accessed and easy to move around. The more complicated your

Return on Investment is the way of evaluating how well an investment has performed. This is a way of working out how quickly you are making up your investment back. This can indicate how well your business is doing and how effective that investment was. It is in a company’s interest to have an investment

Manged WordPress Hosting is when an external site takes care of your site making sure it is both secure and fast. This is when you get an external company to take care of all your hosting related issues. This includes all the backups, security checks, updating WordPress and many other things. Manged WordPress Hosting can