Pay Per Click (PPC) is when a company gets paid every time someone clicks on the link.
Pay Per Click is very common on today’s adverts and those that display the advert receive a payment every time someone clicks on an ad.
For example, if 1,000 people saw your ad but only 10 people actually clicked on it. If the ad is a Pay Per Click ad you would only have to pay for those 10 clicks rather than those 1,000 people that saw the ad.