At Wiser Websites we have data centres all around the world. 22 to be exact. These can be found in Europe (London, Moscow, Paris…), North America (Chicago, Los Angeles, Miami…), Asia & Oceania (Hong Kong, Singapore, Sydney…), Africa (Johannesburg) and finally South America (Sāo Paulo). Our origin data centres are located in the UK and the USA.
How does a Content Delivery Network Work?
Wiser Websites’ Content Delivery Network (CDN) uses 20 geographic sites across the globe to make sure every site loads quickly no matter where your clients are located.
A CDN is all about making a website load faster for all users, wherever they are in the world.
We do this by storing copies of your website on different servers at the network edge. Now that may sound confusing. An example of this is, if your website is hosted at a UK data centre, there might be a delay (increase in page load time) if a customer tries to access that site from the USA. This is because the server is so far away. At Wiser Websites we make sure a copy of your website is stored on a server closer to the customer. Which is called a Point of Presence (POP).
Multiple copies of your site’s data are stored at different POPs throughout the world. This allows your site to load faster even in remote places. It allows your customers/users to navigate your site more efficiently, no matter where in the world they are.
Why should you use a CDN?
While it’s good for your customers, it can also benefit your website in other ways. Search engines tend to like fast-loading sites meaning they will more likely rank you sight higher on the search page. This means there’s a Search Engine Optimization (SEO) benefit to having a CDN.
If you are looking to trade abroad or reach markets overseas it is helpful to have a CDN. We provide the same edge caching features as other paid CDNs such as Cloudflare.
You can purge the cache in a click to make instant updates. Nuisance visitors can be blocked by IP address or country.
You are able to stay on top of your sites performances and monitor for any problems that may be arising with our comprehensive set of statistics.
Why use Wiser Websites’ CDN for your website hosting?
The User Experience Argument
While a fast-loading site on desktop is important, mobile devices are now the most common way to access the web. Mobile networks tend to be slower, and phones are less powerful than desktops. A site that’s fast on a desktop machine may not be fast on mobile. As stated, the majority of customers will probably be using a mobile to access your websites therefore it is extremely important to make sure they are fast and efficient on all devices.
This can impact your bottom line: when page load time increases from 1 second to 5 seconds, the probability of a user abandoning your page rises by 90% (Google). People tend to be more impatient and unwilling to wait for a slow web page in this day and age. Therefore, if your website does not load quickly, it can cost you money. This is due to the fact you will be losing willing customers that wanted to see your site.
The Wiser Websites CDN reduces latency through its edge caching and optimises your website content for snappy, responsive page loads.
The SEO Argument
Google sends a very clear message when it comes to site speed. They make sure that the sights that load quickly are among the higher rank of results. whereas the slower sights will either be towards the bottom of the results page, or you could even receive a penalty for you sign not functioning properly. This ranking system is not unique to google, now a days you will find that all search engines share a similar idea.
There are many different search engines, such as: Google, Bing, Yahoo and many more. Due to there being so many different search engines it is important for them to make sure they stay popular and keep their customers.
If you were to click on a site which did not load most people will then return to the search page and pick another option (A competitor). It is important for a search engine to remain popular and keep its visitors. Therefore, if it spots that people are leaving your site to go onto another it will start ranking them above you on the listing. This will result in you loosing rank which will then cost you valid customers.
At Wiser Websites our Content Delivery Network (CDN) and the wide range of tools we use will help us improve your site and allow customers to access you site with no extra load time no matter where in the world they are accessing it from.
How can Wiser Websites Content Delivery Network help your business?
We can provide fast loading times on your websites anywhere in the world
As I have stated previously, we have a range of different sites all over the world which enables us to have your server transfer to which ever site is closest to your customers. This will therefore allow fast speeds to everyone. We use our Stack Cache WordPress module that does not require any plugins. This enables us to use on any site such as: Linux, Windows or WordPress.
We use the same network as other huge tech companies on the web
The fact we have such a wide Content Delivery Network it allows us to use the same internet exchange points as other companies such as: AWS, Google Cloud, Microsoft Azure and many more. No matter your project or business with Wiser website’s CDN we can guarantee an enterprise-level connection.
We guarantee reliability and fast uptime
Due to us having data centres all over we are able to limit the amount of ‘hops’ needed to get to your customers. Rather than your internet service provider trying to find the data in our main data centre, they simply have to locate our nearest POP which limits the amount of problems that count arise. This means your site shall be more reliable and should have fast uptime with no issues.
We can speed up your website
No matter if you use fast hosting or not, if your website is so data heavy filled with lots of images, videos and so forth it will automatically increase the load time needed. At Wiser Websites we use our Website Acceleration Suite that will slim down your data without causing any change to the appearance of your sight or its functions. By slimming down the data it will increase the load time.
