Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers
Listings can also include a map and business listings that are occasionally merged with other traditional organic listings. Although Google business map listings are organic and not paid listings, the strategies and techniques are different than traditional SEO.
Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
In order to develop your website into a more authoritative resource for search engines, you must understand two basic principles:
- Search engines don’t just index websites per se; they index each individual asset within the website, including individual pages, videos, graphics, photos, Google+ business pages, etc.
- Search engines crawl through all these elements and combine as much information as they can acquire about them to determine how credible, accurate and valuable they are to consumer searches. The goal of your SEO is to develop credible assets within your website that Google and other search engines find relevant to target keyword phrases that attract a volume of high quality visitors to your website.2.
The main element Google gives weight to is new and updated relevant content and pages. The rationale is simple. Google wants to not only serve up the most relevant information to its users; it wants to deliver the most accurate information as well.
Google understands that websites that have more recent information, and that continually get updated are also likely to be more accurate. How frequent should you add new pages or content? It depends on the competitive level of the market. Generally speaking, we recommend updating at least fortnightly to monthly for moderately competitive situations.
Blogs are one method to regularly add new content to your website. Blogs are also frequently found by visitors and search engines. We recommend you or your web marketer blog at least twice per month.