Ahh that wonderful time when Apple decides to launch a new iPhone. Well I should say before we begin, I have owned every model of iPhone from the original all the way up to 6 but I like so many others, have finally called time with Apple.
Yes they were the market leaders for a long time, yes they built beautiful objects whilst everyone else in the tech market was building plastic gadgets, but the world has changed. Mobile technology is no longer new, it’s ubiquotous, more people view web pages on a smart-phone than a computer. Responsive websites are the norm, dozens of companies make handsets and Android has more users than iPhone’s OS.
In short, Apple no longer have the appeal they once did, their technology has gone from being in a league of its own, to mid table struggling to qualify for the play-offs with everyone else and when it comes to customer service and the great ‘Genius Bar’ try getting an appointment in your local store for a repair and see how long you’re queuing.
But I valiantly held on, believing the spirit of Steve would shine through, that the next great leap forward in technology was just around the corner. Then they announced they were getting rid of the earphone jack, and that was it.
After paying out for maybe a dozen additional charging cables over the years I decided enough was enough, and if anyone is thinking of investing in an iPhone 7 and a further £160 for a pair of ‘AirPods’ you might want to watch this video first. I would not be surprised if this becomes one of Apple’s most profitable accessories over the next few years. Especially considering widespread reports that no encryption or tracking will mean anyone that finds your AirPods can use you AirPods.