Uk to ban Advertising that reinforces gender stereotype
Advertising which encourages gender stereotypes like ‘women cleaning up after their family, or men failing to do housework’ face being banned from 2018 under new rules from the UK’s watchdog the Advertising Standards Agency.
Following an inquiry that lasted more than a year the Advertising Standards Authority (ASA) developed a set of tough standards on adverts which portray ‘potentially harmful’ gender stereotypes.
From next year the guidelines, which will now be finalised by the Committee of Advertising Practice, will be used to ban inappropriate adverts. It must be stressed, these rules apply to all advertising in the UK so sexiest digital marketing targeting UK citizens who fall foul are just as likely to be banned as TV adverts, how enforceable this position will be in reality is yet to be seen.