NEWS | Digital Marketing

Digital marketing targets a specific consumer segment or customer base. Digital marketing is on the rise as the world of big data provides ever greater opportunities to advertise and market to niche segments of a wide audience to provide more ‘bang for your buck’.

Digital Marketing can be anything that incorporates marketing with customer feedback, a two-way interaction between the company and customer via digital channels.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

Google Icons

All the Google Icons ever used – nearly

Technology advances

The Hard Disk You’ve Been Waiting For!

Technology has certainly come a long way in the last few decades! Which is why in business it is important to keep up with the latest tech and skills to keep you ahead of the game.
Lichfield Festival Website

Lichfield Festival

Lichfield Festival one of Wiser Websites’ bespoke websites. Website design, hosting and S.E.O packages available.  https://lichfieldfestival.org/
Cable Management

Cable Porn

Cable management has become quite an artform! Us I.T. geeks do like a set of sexy cables.  
Urban Crazy Mini Golf Wiser Websites

Urban Crazy

Urban Crazy one of Wiser Websites’ beautifully crafted bespoke websites. urbancrazy.com
The First Sunglasses Wiser Websites

The First Sunglasses

Today I learnt… The first sunglasses we made from walrus ivory with slits in them and worn by the Inuit to help with the glare of the sun off the snow.  

What are the benefits of using PPC advertising?

Pay-Per-Click Advertising In addition to organic listings, for search engines including Google and Bing there is the opportunity to purchase listings on the first page of a given search phrases through pay-per-click (PPC) advertising. These listings are usually in the top shaded area and along the right side of given searches. Many people immediately turn

Why is Link Building & Article Sharing Important in 2021?

Search engines want to give the highest quality results, but unfortunately do not have human intelligence to determine the inherent quality of a page or its content. That is why they also rely on other relevant and credible websites that link to your website as a way to measure the “popularity” of that website or

Daily Mail suing Google because they don’t understand how Quality Score works.

“We think it’s time to call this company out! The news publishing industry is in a state of Crisis. Google and Facebook have ‘sucked’ all the money out of news.” -Spokesman for the Daily Mail Group.   Daily Mail are claiming that Google Search algorithm have been manipulated to show less articles from businesses that