NEWS | Digital Marketing

Digital marketing targets a specific consumer segment or customer base. Digital marketing is on the rise as the world of big data provides ever greater opportunities to advertise and market to niche segments of a wide audience to provide more ‘bang for your buck’.

Digital Marketing can be anything that incorporates marketing with customer feedback, a two-way interaction between the company and customer via digital channels.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

Start-Up destroyed by Brutally Honest YouTube from Cody Crouch

The crowdfunding business, Konoa, promised $300 in-ear wireless headphones with a charging case and ambient sound reducing technology.  In 2015 the site successfully raised initial funding from a crowdfunding campaign but after shipping the first production models this summer things went downhill fast. One of the first receivers of their new ‘state of the art’ headphones

Optimal Search Engine Optimisation | The Length of a Page Title

  Crafting a good page title is something I have discussed before but it’s so integral to basic foundation level Search Engine Optimisation that I thought I would write another F.A.Q style SEO article on the topic. How long should the title be for optimal SEO? If you want to keep your whole title in SERPs, which you

Google shares advice on hiring an SEO

  If you were going to ask anyone for advice before hiring an SEO to help improve your online presence, who would you choose? Let’s be honest, for all the company’s with tools, software and expert brains working out what will rank hire on Google there is only one company that truly knows. The industry

6 of the Best Underwater Restaurants

These 6 restaurant are the epitome of working hard for the view. But instead of going up and sticking your restaurant at the top of a skyscraper how about under the ocean.   So your restaurant or hotel is looking for a new idea. Something to bring the punters in, if you’re a local restaurant

Getting to No. 1 on Google

So if I’m honest this article is only half tongue in cheek, there are a lot of good companies out there doing a lot of very useful and productive work in the field of website marketing and search engine optimisation, including ourselves. It can make a huge difference to your organic traffic on Google and

Why Apple really wants you to go Wireless

Ahh that wonderful time  when Apple decides to launch a new iPhone. Well I should say before we begin, I have owned every model of iPhone from the original all the way up to 6 but I like so many others, have finally called time with Apple. Yes they were the market leaders for a

THINKING OF SELLING CLOTHES ONLINE?

If you’re a designer or just a fashionista who knows how to find something fabulous and finally thinking of taking the plunge into opening an online shop, here’s an initial checklist of 10 things you might not have thought of… PRODUCTION Think about Sizing – What size ranges do you want to make? Any factory will

Domain Name Disputes – 6 of the Best

The popularity of the internet and the need to have unique, short website addresses is becoming an increasingly difficult issue. The similarity of some company’s names or slogans has meant this piece of digital real-estate has become increasingly valuable and ‘getting the lawyers in’ to secure the right domain name is not uncommon in big

Registering a Domain Name – Why it’s important to have the right one

Thought you had the perfect name for a website only to find out someone else already has it? A good domain name gives your brand recognition and can often help with SEO so getting the right web address is crucial. However, people often assume something will be available with nothing else associated. It’s always worth