NEWS | Digital Marketing

Digital marketing targets a specific consumer segment or customer base. Digital marketing is on the rise as the world of big data provides ever greater opportunities to advertise and market to niche segments of a wide audience to provide more ‘bang for your buck’.

Digital Marketing can be anything that incorporates marketing with customer feedback, a two-way interaction between the company and customer via digital channels.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

Technology helps in the lost luggage crisis

There are many cases of different people losing their luggage after going abroad on holiday. While this issue has been going on since the very beginning of commercial flights, there has been an increase since flights have started again after the pandemic. It is believed that this could be directly aligned with the lack of

Pay-Per-Click Advertising

 In addition to the organic listings, there is the opportunity to purchase listings on the first page of given search phrases through pay-per-click (PPC) advertising. These listings are in the top shaded area and along the right side of given searches. Many people immediately turn away from PPC advertising saying “I never click on those

Top Secret: From Ciphers to Cyber Security

Are you already struggling for ideas for family days out this summer holidays, but can’t face another day at a theme park or soft play? Or are you a relative facing babysitting duties with the most hard-to-please ‘tweens in the world and want an activity to do that you can vaguely enjoy as well? If

Google My Business Reviews missing? Google confirms it has been overzealous in removing ‘Fake’ reviews.

“In our ongoing efforts to remove fake reviews from Maps, we’ve experienced an increase in reviews being removed from businesses. We are inspecting our tools and systems to ensure that any legitimate reviews are reinstated.”

The Top 5 tech jobs in 2019 | AI Engineer, Data Scientist and WordPress Developer top the list.

The Tech industry has been luring people to consider a career switch for many years now. The digital economy offers challenging and exciting career options, enormous sector growth and real terms wage increase over the last 10 years that cannot be matched in any other industry. Moreover, with the increased reach of the internet of

GDPR Compliance – What to do and what NOT to do.

The EU’s General Data Protection Regulation (“GDPR”) came into force across the European Union on 25th May 2018 and brings with it the most significant changes to data protection law in two decades. To be fair these changes were flagged several years ago but as with everything, a lot of companies took the attitude, bury your head until

How to collect Email Addresses from WordPress Comments

If you have a business blog and are using WordPress listen up. Below is a plugin that will dramatically improve your marketing and help you build a list of possible leads. If a blog article you’ve written receives a lot of comments that means there are people interested in your business or products and services.

What Exactly are Sky-Lodges and why do we need them in our Lives?

These pods are the definition of working hard for the view. But instead of going up and sticking your restaurant at the top of a skyscraper how about building it into the side of a mountain. These London Eye Style pods make for a unique viewing and possible dining experience. So your restaurant or hotel

ASA to ban Sexiest Advertisng | Will it work Online?

Uk to ban Advertising that reinforces gender stereotype Advertising which encourages gender stereotypes like ‘women cleaning up after their family, or men failing to do housework’ face being banned from 2018 under new rules from the UK’s watchdog the Advertising Standards Agency. Following an inquiry that lasted more than a year the Advertising Standards Authority