NEWS | Digital Marketing

Digital marketing targets a specific consumer segment or customer base. Digital marketing is on the rise as the world of big data provides ever greater opportunities to advertise and market to niche segments of a wide audience to provide more ‘bang for your buck’.

Digital Marketing can be anything that incorporates marketing with customer feedback, a two-way interaction between the company and customer via digital channels.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

World Earth Day 2022

Happy World Earth Day! This year it is 52nd anniversary of celebrating Earth Day all around the world. Every year there is a theme that people focus on for that year. This years theme is investing in our planet. Invest in our planet As many are aware protecting the world and stopping climate change is

Google Analitics Update!

Google Analytics 4 is replacing Universal Analytics on the 1st of July 2023. On the 1st of July 2023 Universal Analytics will stop processing the newest hits. You will still be able to see past data. However no new data will be recorded. Therefore, you will not have an updated in-depth analysis of your page.

Google Analytics 4

Google Analytics 4 is the new google replacement for Universal Analytics. It is a new platform that can be used to analyse your site. “Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your website and apps.” Google Analytics We highly recommend anyone currently using Universal Analytics to

Wiser Websites Launches in the USA

Wiser Websites launches in the USA We are excited to announce that we have opened our first data centre in the USA! Before we had this data centre, those in the US who visited any of the websites hosted by Wiser Websites would have had to use the free global content delivery network. This is

5 Tools Wiser Websites’ Hosting use for Website Optimisation

Website Optimisation is the technical term for improving your website. It is the process of experimenting with different ideas until you see an improvement on your goals for the page. At Wiser Websites it is very important to us that your business/site does well, and that you achieve the goals that you set. Because it

Our Global Content Delivery Network

At Wiser Websites we have data centres all around the world. 22 to be exact. These can be found in Europe (London, Moscow, Paris…), North America (Chicago, Los Angeles, Miami…), Asia & Oceania (Hong Kong, Singapore, Sydney…), Africa (Johannesburg) and finally South America (Sāo Paulo). Our origin data centres are located in the UK and

Wiser Websites goes green

Powered by 100% renewable energy All our web hosting runs on 100% renewable power Our Hosting sight has a PUE (Power Usage Effectiveness) rating of 1.12 We have a energy-efficient autoscaling hosting platform Why you need green hosting Did you know the internet costs a lot to power? Roughly over 400 terawatt-hours a year. While

PHP updates

PHP (Hypertext Pre-processor) is scripted language used for web development. We have updated PHP to its latest versions: 7.4.29, 8.0.18 and 8.1.5 across our shared servers. If you would like to read more into these updates, visit PHP.net.

PHP and Python Updates

PHP (Hypertext Pre-processor) is scripted language used for web development. Python is similar however rather than being scripted language it is programming language used for the behind the scenes of web development We have updated our PHP to versions 8.0.17 and 8.1.4. Python has been updated to versions 3.9.11 and 3.10.3. If you would like