NEWS | Digital Marketing

Digital marketing targets a specific consumer segment or customer base. Digital marketing is on the rise as the world of big data provides ever greater opportunities to advertise and market to niche segments of a wide audience to provide more ‘bang for your buck’.

Digital Marketing can be anything that incorporates marketing with customer feedback, a two-way interaction between the company and customer via digital channels.

Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.

Top 20 Technical jokes

The 1st of July is International Jokes day. I have put together some of the best technical jokes around. I hope you enjoy it! Digital Marketing Jokes Why do digital marketing team members only shop at Whole Foods? – They have a lot of organic content A local marketer started a new bakery but no

Alan Turing ‘The Father of Modern Computing’

Alan Turing Alan Turing was born in 1912 and died by suicide in 1954. He was a huge part of Britain winning the second world war. It is said that without his help the war would have gone on for at least another 2 years. This means he was able to save a lot of

The importance of technology after the pandemic

We are in what is known as the digital era. We are a technical generation that surrounds ourselves with devices. This is something we have been doing for a long time. However, the pandemic has only heightened the need for more technology and the use of more devices. Due to the pandemic, many areas in

World Environment Day 2022

Today, 5th June 2022 is World Environment Day! The very first World Environment Day was in 1973. Therefore, there has been 49 years of celebrating this day. It is a chance for us to think about the Earth and our environment and see how we can help protect it. Every year they pick a country

How to get involved with World Environment Day 2022

The theme for World Environment Day 2022 is ‘Only One Earth’!  Here are some top tips to help protect the earth this World Environment Day: Turn the light off when leaving a room Now this may sound simple, but we can all admit to being guilty of sometimes forgetting. It can make a huge difference

Is Data just numbers?

When people think of data, most people will think of numbers and figures on a screen. A jumbled format of numbers and letters that does not make sense when you look at it. Although this is true, that a big part of data is numbers and letters in a sequence (It is known as Data

WordPress 6.0

The newest update to WordPress is here! WordPress 6.0 will be replacing WordPress 5.9 Today (Tuesday 24th May 2022). WordPress 6.0 will be available for clients, and we will begin updating sites to this version in time. The aim for WordPress 6.0 is “to improve user experience, introduce more customization options, and expand API support

Harry Potter AI-generated fanfiction

What is AI-generated? AI stands for Artificial Intelligence. AI-generated means that it is something made by Artificial Intelligence. Artificial Intelligence is when a computer is able to perform human like actions. This includes speech recognition, decision making and many other human actions that computers don’t usually perform. In this example an AI-generated system wrote a

Unanimous AI Swarm Technology predicts the Oscars

What is Swarm Technology? The idea of Swarm technology is to combine the knowledge of computers with the knowledge and opinions of humans to produce accurate predictions. As most people will agree the more people’s opinions you put together the more accurate result you will have.   However, one key feature of swarm is that